HT to Adam over at pomomusings for posting on the project started by the Stephen Lewis Foundation to help in the fight to end AIDS worldwide. I am all for any way to fight this pandemic. Bono's RED campaign is great for those who are gonna spend anyways and buy things like the iPod nano (PRODUCT), but here is another way to spen your money and help:
"Now for the challenge. Robert and I have been discussing for some time the need for us to start another campaign to raise some funds here at WorD.
We’ve been looking at the (RED) iPod specifically. When you spend $200 US on the iPod, Apple will contribute $10 to the Global Fund. (Robert has changed his mind about Christmas, BTW, so don’t bother emailing his wife.)
I don’t have a clue what the profit margins are like on the iPod, but $10 doesn’t strike me as a lot of money. Let’s be realistic. It’s not. Here’s the choice: You can lay out $200, get a new iPod, and contribute $10 to a good cause. Or, you can just contribute the $10. We believe we can get 1000 people to donate $10 each. We’d like $10 from everyone in the developed world, but we’ll settle for you, and everyone you know. And when we’re done, we’ll pass the money--all of it--along to the Stephen Lewis Foundation."
